Website Promotion

Website promotion is a series of advertising, marketing, and technical measures aimed at popularizing the website and attracting a larger number of potential clients who are ready to order your service or purchase your product.

Technical measures include optimizing the website for search engines to achieve high positions for target queries.
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Search engine optimization of the site

Search engine optimization is a set of measures aimed at improving your website's position in the search engine results for specific user queries. Optimization is a preparation for promoting the website in search engines. Research has shown that visitors who come to the site via a search query are more active on the site than visitors who came...

Seo audit

An SEO audit of the website is the first thing that needs to be done. Even the most flawless-looking site can hide numerous technical shortcomings and errors that are not visible upon a superficial inspection. When it comes to a new site that hasn’t been adequately tested for functionality due to a lack of resources, its analysis must be...

Optimization

Filling the website with content is one of the most crucial aspects of working with an advertised resource. Firstly, the site should not be too "skinny" with a small number of pages, unless it is a simple business card site. Secondly, the amount of content on each page should be optimal; empty pages will not help gain favor with search engines,...

When the site will increase sales

A website will not bring customers to your store if it lacks a clear call to action or if it is vague. You created the website and placed it online to increase the number of buyers, so ask your visitors to make a purchase. At the end of the promotional text, be sure to inform your customers what they should do: call and order the product or place...

When contextual advertising doesn’t work

Many believe that launching a contextual advertising campaign for an online store and spending a certain amount on it will significantly increase sales from the site in a short time. This can happen, but not always…

Contextual advertising will not meet your expectations if a new product is being promoted. It is unlikely that consumers are aware...

Where should the “Contact Us” link be?

On every website of any company or organization, there is a "Contact" section that contains as much contact information as possible, information about working hours, etc. Probably, everyone has noticed that the link to the contacts in the main menu is most often placed last. Many developers will say that this is the norm in web design. But why?
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Website conversion

The website is created, optimized, and promoted. Every day, many visitors come to it, but only a few make a purchase or order a service. The project does not bring the expected profit. The ability of your site to turn visitors into customers is very low, even though it operates around the clock to attract clients.

The term "website conversion"...