Life-Lab

Trends in contextual advertising in Yandex in 2024: analyzing new approaches and technologies

Contextual advertising continues to evolve, and Yandex, as one of the leading advertising platforms in Russia, actively enhances its tools with new features. In 2024, significant changes regarding approaches and technologies are expected. We will explore the key trends that will help advertisers improve the effectiveness of their campaigns.
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There’s an online store, but no sales….

You have an advanced online store with a product catalog, a large number of targeted visitors, but no desired sales turnover… What is going on?! The visitors to your site simply do not trust you.

When first getting acquainted with an online store, a buyer thinks the same way as when visiting an unfamiliar shop. They assess the place and decide...

Internet marketing

Your business is unlikely to succeed if you do not leverage the internet for promotion. Television, press, and radio, which were traditional marketing tools for a long time, are no longer the primary means of attracting potential customers today.

The internet has changed the face and style of doing business. New methods have emerged that...

Website Promotion

Finally, after completing the preliminary work on the internal optimization of the website, one can proceed to promotion activities. Typically, promoting a new website through SEO is a relatively slow process. Targeted traffic will not start coming to the site immediately.

If the website owner aims to attract traffic quickly, it is...

Site ranking

After entering a user query, websites on the page do not appear in a chaotic order, as it may seem at first glance. Search engines use a complex suite of programs and algorithms capable of finding, indexing, analyzing, and ranking virtual resources.

The order of displaying an internet resource in search results is called ranking.

Ranking...

Business ideas

Just a few steps, and your business will bring you the expected income.

1. Identify the core services that your company offers. There may be many, but you should select only a few, from three to six.

2. Choose the main key queries and create a semantic core. Use keywords that are the most popular and closely related to the services provided by...

Small business marketing

Marketing for small businesses is somewhat different from marketing for medium and large enterprises. Small businesses strive for growth while having limited financial resources. This fact must be taken into account when developing a marketing strategy. Small business marketing is focused solely on increasing sales volume. Every penny spent on...

Seasonal drop in sales. What to do?

Seasonal sales decline is a natural phenomenon for businesses. Sales growth alternates with periods when demand for goods and services significantly decreases. These periods are commonly referred to as "dead seasons."

You can either accept the sales decline and take a vacation or prepare in advance for the "dead season." In this case, the...

Website design elements that increase sales

Here’s the translation:

By following these simple tips during the website design stage, your profits will increase more and more each year in the future.

Place information about unique products, new arrivals, promotions, and discounts in the visible part of the screen. Update this information at least twice a month. This will...

Why the internet annoys us

Today, the Internet is a part of our lives, and its role is only increasing day by day. The Internet has become a reliable companion, advisor, and guide. With the advent of the Internet, every user's life has split into virtual and real. Of course, the Internet is a great thing. But there are factors that are incredibly annoying…

CAPTCHAs that...

Causes of site dropping out of the search engines index

A website dropping out of search engine indexes is a very unpleasant situation. A site that once held leading positions starts to rapidly disappear from the first pages of search results and soon completely drops out of the index.

The most common reason for a website to drop out of search engine indexes is unstable hosting performance. If,...

Offline website promotion

What will happen if you write your website address with a brief description on the rear window of a car? If the website address is easy to remember and displayed prominently, you might receive new visitors in a few days. However, if the site has a long and complicated name, it's unlikely that anyone will remember it.

There are ways to promote...

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