Website development in Rostov-on-Don

Website development in Rostov-on-Don - the leading direction in the activities of our web studio. We have a wealth of practical experience, a staff of highly professional specialists, who...

Chat-bots in VK. Saving your time, nerves and money

A number of businesses are intimidated by social media, due to the need to sit online 24 by 7 and answer questions from potential customers. Modern technology for creating chatbots removes this...

Systemicity in SMM support. The main nuances of running a group in VK in modern conditions

Many brands that have started off well in sales assume that they will also achieve quick success on social media. They believe that simply creating a brand account with its logo and a few designer...

Targeted advertising. Is it possible to do without it?

The answer to this question lies in dispelling the main myth about traffic in social networks. This myth goes as follows: there’s no need to pay the platform for advertising; potential leads can be...

Secrets of an effective banner

A banner is a graphic-text message with advertising or informational content, displayed on a website page. Unlike banners in newspapers and magazines, a banner on the internet has a hyperlink to...

The longevity of a site’s life

When ordering a new website, every client surely wonders: "How long will the website last?" Theoretically, a website will exist as long as it is online and its owner pays for hosting and the...

Website as a gift

Everyone is familiar with the situation when a loved one's anniversary approaches, and all necessary and useful gifts have already been given. How to surprise the birthday person? Give them a...

How to choose a domain name for a website

The address of your website on the Internet is called a domain name.

It's important to approach the selection of a domain name responsibly, as it is chosen only once. Changing the domain name of...

Use of texture in website design

The use of texture in website design is becoming increasingly common. This web design trend has been popular for several years.

So why do web designers love using textures in website design?...

Creating an online store: useful tips

The number of online stores is continually increasing. In an online store, you can purchase furniture, appliances, clothing, footwear, groceries, and travel packages. Tiring trips to physical...

Offline website promotion

What will happen if you write your website address with a brief description on the rear window of a car? If the website address is easy to remember and displayed prominently, you might receive new...

Causes of site dropping out of the search engines index

A website dropping out of search engine indexes is a very unpleasant situation. A site that once held leading positions starts to rapidly disappear from the first pages of search results and soon...

How to order a website correctly

You have decided to create your own website on the Internet. You have chosen a theme and a type of site. If you want your website to be a popular, frequently visited resource that generates maximum...

Why the internet annoys us

Today, the Internet is a part of our lives, and its role is only increasing day by day. The Internet has become a reliable companion, advisor, and guide. With the advent of the Internet, every...

Website design elements that increase sales

Here’s the translation:

By following these simple tips during the website design stage, your profits will increase more and more each year in the future.

Place information about...

Business card etiquette

Did you know that exchanging business cards is an integral part of business etiquette? Not every novice entrepreneur is aware that there are certain norms for exchanging business cards. Once you...

Seasonal drop in sales. What to do?

Seasonal sales decline is a natural phenomenon for businesses. Sales growth alternates with periods when demand for goods and services significantly decreases. These periods are commonly referred...

Small business marketing

Marketing for small businesses is somewhat different from marketing for medium and large enterprises. Small businesses strive for growth while having limited financial resources. This fact must be...

Illustrations on the website

Recently, there has been a noticeable trend in web design where sketches and drafts are used to create web projects. Undoubtedly, hand-drawn design is one of the most popular styles on the Internet,...

Business ideas

Just a few steps, and your business will bring you the expected income.

1. Identify the core services that your company offers. There may be many, but you should select only a few, from three to...

Secrets of a successful website

In order for your company’s website to achieve its intended goals, whether it be increasing traffic from the target audience, reaching high positions in search engines, or boosting sales, pay...

To create a website or not to create a website?

Create a website or do without it? This is a question that any organization manager asks at a certain stage of their activities. First of all, weigh all the pros and cons of a virtual...

Creating a personal website

A personal website falls into the category of non-commercial websites. It tells about one person (personal site) or their family (family site). A personal website is a simple site. Its purpose is...

You need a website inexpensively

Many believe that creating a website is an incredibly expensive endeavor. Indeed, the development, design, layout, and programming of a website requires a significant amount of time and effort from...

Site ranking

After entering a user query, websites on the page do not appear in a chaotic order, as it may seem at first glance. Search engines use a complex suite of programs and algorithms capable of finding,...

Why you need to update your website

Many website owners often do not consider the future of their website. Having filled the site with content once, they may not even realize that the created website needs to be maintained and...

Website Promotion

Finally, after completing the preliminary work on the internal optimization of the website, one can proceed to promotion activities. Typically, promoting a new website through SEO is a relatively...

Color for the site

The symbolic meaning of colors has been formed over many centuries. Color can attract and repel, excite or disturb, instill a sense of calm and comfort. Properly selected colors can make your site...

Internet marketing

Your business is unlikely to succeed if you do not leverage the internet for promotion. Television, press, and radio, which were traditional marketing tools for a long time, are no longer the...

Website redesign

Everything in this world ages. Yesterday you bought a new computer, and today it no longer meets modern requirements. You created a company website that pleased both you and your clients. But over...

Let’s start working together

Sometimes, carefully crafted plans do not come to fruition and remain just plans. The main reason for this is the human factor, as there are people between the intended and the executed. When...

There’s an online store, but no sales….

You have an advanced online store with a product catalog, a large number of targeted visitors, but no desired sales turnover… What is going on?! The visitors to your site simply do not trust you.
...

Target audience and website design

Visitors to websites can be roughly divided into several groups.

Pioneers (innovators) belong to a small (5%) and advanced group that quickly absorbs information and keeps up with new...

Corporate Identity

One of the most relevant and modern types of advertising is corporate identity.
It is the foundation of the company's communication policy, a means of competing for the customer, and an...

Seo audit

An SEO audit of the website is the first thing that needs to be done. Even the most flawless-looking site can hide numerous technical shortcomings and errors that are not visible upon a superficial...

Optimization

Filling the website with content is one of the most crucial aspects of working with an advertised resource. Firstly, the site should not be too "skinny" with a small number of pages, unless it is a...

Creating a website for free

Sometimes small companies attempt to create a website for their business for free in order to save money. Of course, you can spend nothing if you are satisfied with a simple site. However, even in...

The cost of creating a website

How much does a website cost? It all depends on the tasks set for the website, the target audience, the theme of the site, the software, the volume, and the quality of its content. The price...

Advertising character

Currently, advertising is becoming increasingly important. One of the interesting directions in advertising and print design is the creation of advertising characters.

Advertising...

Website creation and management

The use of modern technologies in the creation and management of a website allows for the development of truly functional and effective web resources in a short time. If the website is...

When the site will increase sales

A website will not bring customers to your store if it lacks a clear call to action or if it is vague. You created the website and placed it online to increase the number of buyers, so ask your...

When contextual advertising doesn’t work

Many believe that launching a contextual advertising campaign for an online store and spending a certain amount on it will significantly increase sales from the site in a short time. This can...

Where should the “Contact Us” link be?

On every website of any company or organization, there is a "Contact" section that contains as much contact information as possible, information about working hours, etc. Probably, everyone has...

Website conversion

The website is created, optimized, and promoted. Every day, many visitors come to it, but only a few make a purchase or order a service. The project does not bring the expected profit. The ability...

Trends in contextual advertising in Yandex in 2024: analyzing new approaches and technologies

Contextual advertising continues to evolve, and Yandex, as one of the leading advertising platforms in Russia, actively enhances its tools with new features. In 2024, significant changes regarding...

Steps to Create an Effective Website: From Idea to Launch

1. Audience Research

Demographic Analysis: Study the age, gender, geographic location, and income level of your potential customers.
Understanding Needs: Conduct surveys or focus...

Creating Adaptive Design: The Importance of a Mobile-Friendly Website and the Basic Principles of Adaptive Design

The Importance of a Mobile Version of the Website
In today's world, where mobile device usage is an integral part of everyday life, creating a responsive design for websites is becoming essential....