Systemicity in SMM support. The main nuances of running a group in VK in modern conditions

Many brands that have started off well in sales assume that they will also achieve quick success on social media. They believe that simply creating a brand account with its logo and a few designer promotional layouts will attract followers on its own. This phenomenon is known as organic reach, and when developing a social media strategy, one should not rely solely on it.

Organic reach and organic follower growth are possible if:

• Your brand is as recognizable as Dior.
• You dedicate a significant amount of time to SMM, resulting in up to 200 reactions (likes and comments) for every 1,000 followers on each of your posts.

However, there is one caveat. Brands like Dior usually “catch” followers through prestigious labels and expensive aesthetics. Often, these brands do not even have an online store on social networks, and their page simply consists of a collection of beautiful photos without captions. Such accounts only indicate the brand’s presence online but do not contribute directly to sales growth.

Many Russian companies followed this path of “indicating presence” when they entered Instagram. Now, social media users have become more experienced and discerning, so expensive photos alone will not be enough to build trust with a new brand.

The second scenario is more realistic if you have a dedicated SMM manager on your team. Otherwise, instead of developing the product and resolving operational business issues, the brand owner will find themselves busy with social media correspondence, writing post texts, and selecting visual materials.

We offer comprehensive SMM support on vk.com, which includes:

• Competitor analysis and assessment of the client’s group, identifying strengths and weaknesses.
• Creating an analytical report for the community and a list of recommendations for adjusting the community.
• Developing a posting plan based on the client’s graphic materials (6 posts, including editing 1-2 videos from the client’s materials).
• Setting up a welcome message in the community’s private messages.
• Formatting the profile header (community description).
• Creating a selling pinned post.
• Designing a live cover and community cover from the client’s materials.
• Prompt notification to the community manager of requests in the private messages.

The result of this work is a group with active subscribers, ready for promotional advertising. In our work, we focus on using materials in social networks—posts, photo albums with testimonials, discussions—to address potential customer objections as effectively as possible.

It is worth noting that a CTR (Click-Through Rate) of 1-5%—the percentage of subscribers who react to a post—is considered an industry benchmark for genuine audience interest in the brand. Manipulating this metric through like “chats” and other “gray” methods is easily recognized by algorithms and can harm the group’s ranking in search results. We do not recommend using these methods for promotion.

To achieve greater engagement, targeted advertising is necessary.

Contact us to ask questions or to order SMM support for your brand.