Website Promotion

Website promotion is a series of advertising, marketing, and technical measures aimed at popularizing the website and attracting a larger number of potential clients who are ready to order your service or purchase your product.

Technical measures include optimizing the website for search engines to achieve high positions for target queries.

Advertising and marketing activities involve a detailed study of the products or services presented on the website, as well as placing contextual (text and banner) advertising on advertising platforms, thematic websites, bulletin boards, and directories.

What does website promotion provide?

• 1) Increased visibility in search engines. Promoting the website to the TOP-10 for the most common queries allows you to gain a dominant position in the competitive market.
• 2) Increased number of visitors.
• 3) Growth in sales of goods or services.

Contextual advertising includes short, meaningful texts that appear on the search engine results pages in response to user queries. The effectiveness of contextual advertising depends on the correct selection of keywords and the skill in composing advertisement texts.

There are three main platforms for placing contextual advertising: Yandex.Direct, Google AdWords, and Begun. Leading search engines are visited by more than a million visitors daily, allowing hundreds of thousands of potential clients to learn about your organization.

Banner advertising involves placing a graphic image in the form of a banner on thematic websites, which links to your resource. Banners are the most dynamic and eye-catching form of advertising on the internet. By capturing attention, they can engage visitors in just a few seconds, thus saving time in promoting the website.

Banner advertising works on a “click” and “impression” basis. In a “click” model, a visit to your website occurs when the banner is clicked. When the banner simply appears on the page, it is referred to as “impression.” Unlike contextual advertising, a banner can display a logo, company name, and contact information, which significantly impact the advertisement. A banner exchange network is used as the advertising platform. A banner network is an automated system for exchanging banners. Participating websites show banners from other network members on their sites. There are many networks, both broad and narrow in focus. Large banner networks are divided into smaller ones that target specific themes. Good results can be achieved not only in large networks but also by using several specialized smaller networks.

An effective tool for promoting an online resource is creating a satellite site. A satellite site (satelit) is created to promote the main site in search engines. A satellite looks like a business card site, contains unique content about a specific product or service, and direct links to the promoted resource. By having several satellite sites and promoting them, you promote the main site.

Website promotion is impossible without link exchanges with friendly or thematically similar websites. One of the simplest navigation methods in the internet is a web ring, which consists of several participating sites. Participating sites have several links (text or graphic) on their main page that lead to the other participating websites in the web ring. This way, traffic grows due to a targeted audience.

The previously described measures are aimed at increasing website traffic. However, there is a platform that actually raises your firm’s sales level. This is Yandex.Market. Yandex.Market is a specialized search engine for finding various goods and services, featuring a vast number of online stores and different trading platforms. All goods and services in the system are strictly cataloged and sorted into thematic categories. Yandex.Market is a trading platform that allows you to quickly conduct a comparative analysis of products from various manufacturers, learn prices in different cities, and buy or sell the goods you need. By connecting your product catalog to the service, you get a trading platform with search, selection, and purchasing features. After the user reviews the product, they will proceed to your online store to make a purchase. You pay only for targeted visits from potential clients while gaining maximum focus on your audience and the highest operational efficiency of the campaign. As soon as your firm registers and the products appear in the catalog, you can immediately expect the first results.

The effectiveness of an advertising campaign is assessed using counters installed on the website pages, showing the number, quality (time spent on the site), and reach (uniqueness) of visitors. Counters also help evaluate the number of visitors who viewed product information, contact details, or subscribed to newsletters. Indicators of advertising campaign effectiveness include increased sales, more phone calls, and emails.

The web studio “Life-Lab” offers the following types of website promotion:

• 1) Promotion in search engines.
• 2) Contextual advertising.
• 3) Registration in directories.
• 4) Registration in rankings.
• 5) Creation of satellite sites.