Internet marketing
Your business is unlikely to succeed if you do not leverage the internet for promotion. Television, press, and radio, which were traditional marketing tools for a long time, are no longer the...
Search engine optimization is a set of measures aimed at improving your website’s position in the search engine results for specific user queries. Optimization is a preparation for promoting the website in search engines. Research has shown that visitors who come to the site via a search query are more active on the site than visitors who came from other websites through banners or links. They are interested in your services and are potential future clients.
Search engine optimization consists of technical optimization and content optimization.
Technical optimization:
Content optimization includes selecting keywords that encompass the company’s area of activity (semantic core) and ranking them in order of importance. Entering a keyword into a search engine’s search bar brings up a list of websites. The higher the website ranks in the search results, the better it is promoted.
Content optimization refers to internal optimization. Internal optimization involves optimization methods that depend on the website itself. A well-structured page and the presence of internal linking (links to other pages on the site) will expedite the website’s indexing by search engines.
External optimization involves obtaining the maximum number of links to the site from other (external) websites. The closer these websites are in theme to yours and the higher their quality, the better it is for you. Links can be obtained through paid methods (purchase, rental) or for free (placing links on your site, link exchange, registration in directories). The web design studio “Life-Lab” does not engage in the purchase of links from external resources for client funds. We
Your business is unlikely to succeed if you do not leverage the internet for promotion. Television, press, and radio, which were traditional marketing tools for a long time, are no longer the...
You have an advanced online store with a product catalog, a large number of targeted visitors, but no desired sales turnover… What is going on?! The visitors to your site simply do not trust you.
...
An SEO audit of the website is the first thing that needs to be done. Even the most flawless-looking site can hide numerous technical shortcomings and errors that are not visible upon a superficial...
Filling the website with content is one of the most crucial aspects of working with an advertised resource. Firstly, the site should not be too "skinny" with a small number of pages, unless it is a...
A website will not bring customers to your store if it lacks a clear call to action or if it is vague. You created the website and placed it online to increase the number of buyers, so ask your...
Many believe that launching a contextual advertising campaign for an online store and spending a certain amount on it will significantly increase sales from the site in a short time. This can...
On every website of any company or organization, there is a "Contact" section that contains as much contact information as possible, information about working hours, etc. Probably, everyone has...
The website is created, optimized, and promoted. Every day, many visitors come to it, but only a few make a purchase or order a service. The project does not bring the expected profit. The ability...
Contextual advertising continues to evolve, and Yandex, as one of the leading advertising platforms in Russia, actively enhances its tools with new features. In 2024, significant changes regarding...
What will happen if you write your website address with a brief description on the rear window of a car? If the website address is easy to remember and displayed prominently, you might receive new...
A website dropping out of search engine indexes is a very unpleasant situation. A site that once held leading positions starts to rapidly disappear from the first pages of search results and soon...
Today, the Internet is a part of our lives, and its role is only increasing day by day. The Internet has become a reliable companion, advisor, and guide. With the advent of the Internet, every...
Here’s the translation:
By following these simple tips during the website design stage, your profits will increase more and more each year in the future.
Place information about...
Seasonal sales decline is a natural phenomenon for businesses. Sales growth alternates with periods when demand for goods and services significantly decreases. These periods are commonly referred...
Marketing for small businesses is somewhat different from marketing for medium and large enterprises. Small businesses strive for growth while having limited financial resources. This fact must be...
Just a few steps, and your business will bring you the expected income.
1. Identify the core services that your company offers. There may be many, but you should select only a few, from three to...
After entering a user query, websites on the page do not appear in a chaotic order, as it may seem at first glance. Search engines use a complex suite of programs and algorithms capable of finding,...
Finally, after completing the preliminary work on the internal optimization of the website, one can proceed to promotion activities. Typically, promoting a new website through SEO is a relatively...
Your business is unlikely to succeed if you do not leverage the internet for promotion. Television, press, and radio, which were traditional marketing tools for a long time, are no longer the...
You have an advanced online store with a product catalog, a large number of targeted visitors, but no desired sales turnover… What is going on?! The visitors to your site simply do not trust you.
...
An SEO audit of the website is the first thing that needs to be done. Even the most flawless-looking site can hide numerous technical shortcomings and errors that are not visible upon a superficial...
Filling the website with content is one of the most crucial aspects of working with an advertised resource. Firstly, the site should not be too "skinny" with a small number of pages, unless it is a...
A website will not bring customers to your store if it lacks a clear call to action or if it is vague. You created the website and placed it online to increase the number of buyers, so ask your...
Many believe that launching a contextual advertising campaign for an online store and spending a certain amount on it will significantly increase sales from the site in a short time. This can...
On every website of any company or organization, there is a "Contact" section that contains as much contact information as possible, information about working hours, etc. Probably, everyone has...
The website is created, optimized, and promoted. Every day, many visitors come to it, but only a few make a purchase or order a service. The project does not bring the expected profit. The ability...
Contextual advertising continues to evolve, and Yandex, as one of the leading advertising platforms in Russia, actively enhances its tools with new features. In 2024, significant changes regarding...
What will happen if you write your website address with a brief description on the rear window of a car? If the website address is easy to remember and displayed prominently, you might receive new...
A website dropping out of search engine indexes is a very unpleasant situation. A site that once held leading positions starts to rapidly disappear from the first pages of search results and soon...
Today, the Internet is a part of our lives, and its role is only increasing day by day. The Internet has become a reliable companion, advisor, and guide. With the advent of the Internet, every...
Here’s the translation:
By following these simple tips during the website design stage, your profits will increase more and more each year in the future.
Place information about...
Seasonal sales decline is a natural phenomenon for businesses. Sales growth alternates with periods when demand for goods and services significantly decreases. These periods are commonly referred...
Marketing for small businesses is somewhat different from marketing for medium and large enterprises. Small businesses strive for growth while having limited financial resources. This fact must be...
Just a few steps, and your business will bring you the expected income.
1. Identify the core services that your company offers. There may be many, but you should select only a few, from three to...
After entering a user query, websites on the page do not appear in a chaotic order, as it may seem at first glance. Search engines use a complex suite of programs and algorithms capable of finding,...
Finally, after completing the preliminary work on the internal optimization of the website, one can proceed to promotion activities. Typically, promoting a new website through SEO is a relatively...