Life-Lab

Search engine optimization of the site

Search engine optimization is a set of measures aimed at improving your website’s position in the search engine results for specific user queries. Optimization is a preparation for promoting the website in search engines. Research has shown that visitors who come to the site via a search query are more active on the site than visitors who came from other websites through banners or links. They are interested in your services and are potential future clients.

Search engine optimization consists of technical optimization and content optimization.

Technical optimization:

  • Checking the website for page load speed.
  • Checking the website’s compatibility with different types of browsers.
  • Optimizing the code of large pages to improve loading speed. Slow website loading is a huge drawback in the eyes of the user.
  • Website security (code security, administration security, password protection, overload protection, addressing organizational and technical issues with the provider).

Content optimization includes selecting keywords that encompass the company’s area of activity (semantic core) and ranking them in order of importance. Entering a keyword into a search engine’s search bar brings up a list of websites. The higher the website ranks in the search results, the better it is promoted.

Content optimization refers to internal optimization. Internal optimization involves optimization methods that depend on the website itself. A well-structured page and the presence of internal linking (links to other pages on the site) will expedite the website’s indexing by search engines.

External optimization involves obtaining the maximum number of links to the site from other (external) websites. The closer these websites are in theme to yours and the higher their quality, the better it is for you. Links can be obtained through paid methods (purchase, rental) or for free (placing links on your site, link exchange, registration in directories). The web design studio “Life-Lab” does not engage in the purchase of links from external resources for client funds. We

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Website Promotion

from10 000 /mon
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Статьи на тему "SEO"

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