Website redesign

Everything in this world ages. Yesterday you bought a new computer, and today it no longer meets modern requirements. You created a company website that pleased both you and your clients. But over time, you noticed that the website stopped gaining traction in search engines. The number of visitors is decreasing day by day, and purchases of products or orders for services are becoming less frequent. You are upset… But not everything is as bad as it seems. Sometimes, it is enough to redesign the website, and it will regain new life. The Internet is developing very quickly. What was created 5 years ago no longer looks as attractive as it once did.

Before you start the redesign (changing the website’s design), you need to conduct a thorough analysis of the current website to identify the shortcomings that are hindering its development. Decide which elements of the existing design you like and which ones you want to replace.

If you want to replace the design of a large commercial project with a more modern one that meets contemporary web design trends, you need to consider several nuances. It’s best not to radically change the overall style of the site. Consumers familiar with the corporate identity of the organization may not recognize your website. Changes should only affect the details of the site.

When redesigning the website, it is undesirable to change the CMS. Using a different engine will alter the site’s structure, which may adversely affect how search engines view your website.

When editing the website’s content, try not to change the titles, meta-tags, and frequency of key phrases. Content must be updated, but it should be done wisely. Otherwise, your website may fall under penalization.

After redesigning the website, under no circumstances change the domain name. The old domain is linked to search history, backlinks, etc. Changing the domain name would require you to redo advertising and marketing efforts.

A competent website redesign increases the usability of the site and improves the behavioral factor of visitors.