Website conversion

The website is created, optimized, and promoted. Every day, many visitors come to it, but only a few make a purchase or order a service. The project does not bring the expected profit. The ability of your site to turn visitors into customers is very low, even though it operates around the clock to attract clients.

The term “website conversion” is used to analyze the effectiveness of the site. Website conversion is the ratio of the number of visitors who performed any actions on the site to the total number of visitors. By using this indicator, you can analyze what impression your resource makes on potential buyers. If out of 100 visitors to the site, one made a purchase or ordered a service, then the website conversion rate is 1%. The average conversion rate is 2%. With proper optimization and promotion, a higher conversion rate can be achieved. Increasing the conversion rate will lead to an increase in the company’s profit. If the conversion rate is low, it is necessary to analyze the website’s performance and identify errors and deficiencies. Perhaps the information is presented incorrectly, or the site is filled with low-quality content. The main goal of increasing conversion is to improve the efficiency and returns of your site.

However, the website is a business tool, and as with other tools (for example, a tractor or a shopping center), the following evaluation criteria apply: payback period and net profit. If your costs for creating the site were recouped fairly quickly, and the site delivers the planned profit, then your site’s conversion is optimal.

Promote your business with the help of the website.