Secrets of a successful website

In order for your company’s website to achieve its intended goals, whether it be increasing traffic from the target audience, reaching high positions in search engines, or boosting sales, pay attention to every detail when creating the site.

What are the secrets of a successful website?

1. Do not use greeting pages. They are often colorfully designed and invite visitors to enter the site. Such pages are irritating and prompt visitors to leave the site. Avoid them. The homepage should contain clear and specific information about the products or services you offer, and visitors should see the content of your site at first glance.

2. Do not place ads at the top of the homepage, as visitors may leave for the advertised site without reading the information on your site.

3. The design of the site should reflect its theme. For example, if the company sells mobile phones, the homepage should feature a mobile phone, not flowers and butterflies. Photos of the office and employees can significantly increase consumer trust.

4. Take the choice of colors on your site seriously. There’s no need to attract visitors with bright, flashy colors; it’s enough to use 2-3 colors that correspond to the company’s activities.

5. Do not overload the homepage with animation.

6. Avoid using sounds, as they can irritate visitors who stay on the site.

7. To ensure that users can easily and quickly find the information they’re interested in, navigation on the site should be simple and intuitive. Use breadcrumbs so that after several clicks through the site, visitors understand which section they are in. It’s better not to use dropdown menus on scripts or flash.

8. Use unique and interesting content, broken into paragraphs or small text blocks to make information more digestible. The content of the site is one of the main methods of advertising products or services online.

9. After your site goes live, place links to the domain on the company’s advertising materials. Customers will learn about the existence of the site, traffic will increase, and your resource will reach desired positions in search engines faster.

10. To achieve sustained success, regularly update the site with quality content and continually analyze the site’s effectiveness.

Follow these simple tips, and your website will be high-quality, effective, and useful for visitors.