Offline website promotion

What will happen if you write your website address with a brief description on the rear window of a car? If the website address is easy to remember and displayed prominently, you might receive new visitors in a few days. However, if the site has a long and complicated name, it’s unlikely that anyone will remember it.

There are ways to promote a website that do not involve the internet. These include outdoor advertising, information about the website on business cards and promotional products, and advertising in the media.

It may sound strange, but a business card with your website address can help promote your online project. After all, it is a long-standing method of advertising.

Write information about your online resource on blank business cards. Sneak them into books on your topic in a bookstore.

You can write the website address on any promotional products: pens, notebooks, t-shirts, and caps. Surely everyone has pens from various organizations that display a URL.

Advertising on business cards and promotional products is the simplest way to promote your website offline.

Promoting a website through outdoor advertising leads to an increase in targeted visitors, meaning those who are genuinely interested in the products or services of the company advertising its online project. Outdoor advertising is often used to promote online stores since it aims to attract attention from customers who live in the same area as the advertised project.

Media advertising includes ads on television, radio, and in print publications. This offline promotion method is quite effective because it reaches a large percentage of the target audience for the online resource. The most accessible and affordable advertising is in print media. Every city has local advertising newspapers and magazines distributed for free. The costs for placing advertisements in print publications are much lower than on TV or radio. The main advantage of advertising in print publications is the duration of exposure. Unlike the 15 seconds limit on radio or television, this exposure can last indefinitely since many people keep newspapers and magazines for a long time.