How to order a website correctly

You have decided to create your own website on the Internet. You have chosen a theme and a type of site. If you want your website to be a popular, frequently visited resource that generates maximum profit, you need to consider several other questions.

Corporate Identity
The website design will be more harmonious if it includes a logo, trademark, corporate color, and fonts.
Logo – the foundation of the corporate identity. It is second in importance only to the company name. It distinguishes the website owner from a large number of competitors. If you don’t have a logo, it’s better to create one in advance.
Trademark – a graphical representation that differentiates the customer’s products/services from similar products/services of other manufacturers.
Color Choice is determined by the company’s activity area, taking into account the psychological meaning of color.
Font is one of the components of corporate identification. Having a corporate font is encouraged.

Graphic Content
Graphic content: photographs, illustrations, animations, videos, drawings, diagrams.
The number of graphic elements should not exceed the text information. If there are only two paragraphs of text on the page, it is sufficient to accompany them with one photograph. Adhering to graphic limits in design will reduce the website’s loading time.
The graphic material for the website should be unique and clearly defined. It is preferable that the photographs belong to your company, have high quality, and be of a large size. Ensure that key details are on a contrasting background.
Photographs should be provided separately in JPEG format.

Text Content
Text content: information about the company, descriptions of goods and services, thematic articles.
Company Information – an informative message about the organization or individual. A brief story about when your company was formed, its development path, and main areas of activity.

Product Descriptions on the website serve the same function as a sales consultant in the store.
This section should contain the following information:
1) the purpose of the product;
2) technical specifications;
3) appearance (with accompanying photographs);
4) price information.
Service Descriptions should include:
1) the purpose of the service;
2) description of the service and the process of providing it;
3) price information.
Placing thematic articles is the best way to popularize your website. A thematic article should carry informational value and be beneficial to your site visitors. Influencing the subconscious with subtle advertising can achieve excellent results in behavior (increased website traffic, more products sold, etc.).
Textual information should be provided in DOC or TXT format.

Keywords

Keywords or phrases are one or more words that most accurately reflect the company’s activities and products and help search engines determine the theme of the article. The initial list of keywords is compiled by the website owner, as they have a better understanding of their business specifics.
To select keywords, you can use the service http://wordstat.yandex.ru. An article should contain no more than five keywords.
Remember, the correct selection of keywords determines the fate of your website! The main percentage of visitors comes to your site through search engines.
A visitor can become your customer, and customers mean profit. Promoting your website in search engines is the key to your business’s success.
Incorrect selection of keywords and phrases makes page optimization ineffective.

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