There’s an online store, but no sales….

You have an advanced online store with a product catalog, a large number of targeted visitors, but no desired sales turnover… What is going on?! The visitors to your site simply do not trust you.

When first getting acquainted with an online store, a buyer thinks the same way as when visiting an unfamiliar shop. They assess the place and decide whether to trust the new store enough to make a purchase. If you want the visitors of your online store to make more purchases, you need to instill confidence that your company can be trusted.

Introduce yourself personally to your customers. On one of your website’s pages dedicated to your company, show the faces and names of employees. Add a personal touch to the information you post on the site. Mark some products as “especially popular in our company.”

Look professional. Show potential buyers that you are a “real company.” Provide an easy way to contact the company’s management, meaning the contact page should contain full information about the company’s location with contact phones. Customer service should have a separate page, where information detailing the procedure for customer service, including return policies and a FAQ section, is provided. These pages may not be very large, but they should be noticeable, easy to use, and as informative as possible for buyers.

On your website’s pages, try to show that others trust you. Post positive reviews from customers and the press about your products on the site. Make sure they are prominently displayed.

What is the biggest risk when buying a product through an online store? The risk that you might not like the product – and that the buyer cannot get their money back. By informing the client about shipping and return policies, you increase the reliability of your online store.

Position yourself through partners. If you use the services of well-known delivery companies or collaborate with reputable banks or financial organizations, obtain feedback from them and inform your clients about it. Place partner brand logos on the pages of your online store.

The more partners you have, the more you will be trusted.

By ordering the creation of an online store today, you will have a profitable business tomorrow.