Website Promotion

Finally, after completing the preliminary work on the internal optimization of the website, one can proceed to promotion activities. Typically, promoting a new website through SEO is a relatively slow process. Targeted traffic will not start coming to the site immediately.

If the website owner aims to attract traffic quickly, it is recommended to combine the SEO campaign with contextual targeted advertising methods. This will provide an immediate effect in terms of visitor influx to the site. However, this method of promotion is not the cheapest. Once the SEO campaign begins to show results and the site becomes visible in the top search results, contextual advertising can be turned off. Thus, the synthesis of two types of advertising, SEO and PPC, becomes a very effective way of promotion in the initial stages.

When starting link building, caution should be exercised. The external backlink profile should be built gradually and as naturally as possible. Buying a large number of links at once from unverified resources that may be of questionable quality can provoke a link explosion, which is highly undesirable.

Link building is a labor-intensive and meticulous process. It’s better to have a small number of quality links from trusted resources than the opposite. We won’t go into detail about where and how to find suitable donors right now. A convenient tool like SeoPult can be recommended to help effectively select donors and economically manage the promotion budget. The best way to obtain natural backlinks is through the quality of the resource. Links to an interesting website will be passed hand to hand by users.

Let us highlight another important aspect of link building for a new website. The promotion strategy should be structured in such a way that initially only low-frequency (LF) queries are promoted. It is essential to start small and gradually increase the scale. A slow but steady growth in the site’s positions for LF queries will be marked by search engines as stable, which will have a positive trend and enhance the site’s credibility in the eyes of the search engines. Once the site has strengthened and matured, it will be ready to engage in promoting medium-frequency (MF) queries. Remember the optimization of landing pages; they should be relevant to the promoted keywords. When the site stabilizes and secures solid positions in the top results, high-frequency (HF) queries can come into play.

Moreover, attention should also be paid to promoting the website on social media. SMM is today a very promising form of internet marketing, and some methods for attracting targeted traffic from social services were discussed in this newsletter.

In conclusion, it can be said that promoting a new website is a manageable task. There is no need to despair or give up at the start; by following recommendations, a newcomer website can quickly gain strength, stand on its feet, and the reward for the efforts will be high positions in the top results, desired traffic, and the realization of one’s monetization plans for the resource.