Small business marketing

Marketing for small businesses is somewhat different from marketing for medium and large enterprises. Small businesses strive for growth while having limited financial resources. This fact must be taken into account when developing a marketing strategy. Small business marketing is focused solely on increasing sales volume. Every penny spent on marketing and advertising should bring maximum income to the company.

So what can be used to attract customers?

1. The simplest method is posting flyers. The effectiveness of this type of advertising depends on the type of business.

2. Placing free ads in the media. The popularity of the Internet is growing every day, but some people still buy newspapers with free ads when they need to purchase something.

3. A relatively new form of advertising has emerged – pavement advertising. The cost of this type of advertising is low. You just need to go outside early in the morning and use a stencil and spray paint to apply your company’s advertisement on the pavement.

4. SMS marketing yields good results. This method of advertising is often used by clothing stores. When making a purchase, customers are asked for their phone number. When a new collection arrives, they receive an SMS invitation to visit the store. 30% of repeat purchases occur with the use of SMS marketing.

5. Customers can be informed about new products, discounts, and promotions through e-mail newsletters. It’s free and quick.

6. Using your own car as an advertising space. You can place a film on the rear window of the car that has your phone number and a list of services printed on it.

7. Partner promotion is also a budget-friendly marketing option for small businesses. Simply exchange a stack of business cards with a familiar entrepreneur who already has a steady flow of clients. This method is suitable for travel agencies, furniture stores, or hair salons.

8. A-frames are very suitable for small businesses. They are most often used by stores or offices that do not have signage on their facade. Despite their relatively low cost, they attract the attention of a large number of pedestrians.

9. Posting ads on free online bulletin boards.

10. Creating a website. At the initial stage, it’s sufficient to create a business card website with a quality design, consisting of just three sections: company name/about the company; information about goods and services; contact information.

In conclusion, it’s worth noting that small businesses have one advantage over medium or large businesses. This advantage is flexibility, meaning the ability to make quick decisions. If the marketing strategy proves ineffective, the company has the opportunity to quickly change its course of action to meet the needs of the changing market.