Use of texture in website design

The use of texture in website design is becoming increasingly common. This web design trend has been popular for several years.

So why do web designers love using textures in website design? Textures can make a site more unique and attractive, adding a certain charm and mystery. The use of texture in website design helps direct the user’s gaze toward the goal and encourages action. By employing textures, web designers highlight the importance of individual elements, divide the site’s content into logical sections, and visually expand the website.

In computer graphics, texture refers to a specific property of a surface that cannot be attributed to its shape, color, or size. The imitation of various surfaces and materials, the filling of geometric shapes, and abstract patterns are examples of texture in web design.

The simplest and most common texture is color. For a long time, web designers utilized only uniform color fills to create stylish and popular resources. Nowadays, there are many other means to craft a vibrant and effective website, yet designers still enjoy using color in their work.

Geometric texture consists of patterns made up of circles, squares, triangles, or stripes. Due to their symmetry and repetitiveness, these textures are not very popular. Geometric textures on a website can complicate the perception of content by drawing the visitor’s attention away from it. A successful use of graphic texture is the combination of vertical and horizontal stripes with photographic texture.

Using photographs as texture can enhance the effectiveness of a website due to the high associative nature and attractiveness of this type of texture. Photographic textures include abstract backgrounds and illustrations.

Material textures that imitate surfaces or materials are divided into passive and active. Passive (muted) materials include paper, light grunge, fabric, metallic, and rough surfaces. Muted material textures do not dominate the website design and do not distract the user’s attention, which is why they are widely used in web design.

Surfaces of natural materials, knitted fabrics, or industrial fabrics form a group of active material textures. This group of textures tends to dominate in design. Against this backdrop, not only design elements but also content can get lost. The use of active material textures can create a striking design. To ensure that your website captivates at first glance, use only one type of material texture. To avoid conflict with other design elements, the area covered by active material texture should be small.

Choose a texture that fits the theme of your website. If you are creating a website about automobiles, do not use brick texture in the design.

Don’t forget about the website’s loading speed. Use repeating textures.