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Creating a landing

A landing page is a web page designed in a specific way, with the primary purpose of collecting contact information from the target audience. It is used to enhance the effectiveness of advertising and increase the audience. A landing page typically contains information about a product or service. Traffic to landing pages is often generated from social media, email newsletters, and advertising campaigns in search engines. The main goal of such pages is to convert visitors into buyers or clients of the company, prompting targeted actions. Analyzing user behavior on the landing page allows marketers to assess the success of their advertisements.

Landing pages are effective for promoting individual products. Thanks to their simple design, minimal navigation, and bright highlights on key benefits, landing pages draw user attention to the most appealing features of a product, motivating quick actions. Landing pages are also used for differentiating the online audience. Based on visitor behavior data from landing pages, marketing campaigns are constructed. Depending on visitors’ interests, educational levels, or even the time of day or year, each type of visitor may be offered a tailored landing page version focused on the desires and needs of a specific target group.

For successful internal operation based on a landing page, it’s essential to concentrate visitors’ attention on a single goal—conversion.

To achieve this, the following techniques are used:

  • Captivating Headlines and Persuasive Text: Quality content on the landing page can increase conversion rates by more than three times.
  • Unique Selling Proposition (USP): Describes your product in terms of its indispensability and necessity to your client.
  • Testimonials: Not necessarily in text format—video testimonials are also widely used.
  • High-Quality Photos and Videos: These could be examples of work or video FAQs related to your information product.
  • Call to Action: Presented in either a hidden or open form.

Examples of the studio's work

Prices

Landing

from20 000 ₽
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  • Information text-graphic blocks
  • Callback order
  • Feedback form
  • Map
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